Brand new look for kulula and British Airways ticket counters
Johannesburg, 19 February 2014: Comair operated airlines, kulula.com and British Airways, have leaped ahead in creativity and innovation with the reveal of their revamped ticket counters at O.R. Tambo International Airport on Friday. The previous non-descript ticket area has been creatively transformed into an aesthetically pleasing space from which staff can best serve customers.
Shaun Pozyn, Marketing Manager of kulula.com and British Airways (operated by Comair) says, “The main motivation for the upgrade was to give our dedicated staff a place that they will love working in, which will increase their overall happiness and job satisfaction, and in turn result in an enhanced customer experience.”
These are no longer standard ticket counters but rather aviation-themed creative hubs that communicate kulula and British Airways’ (operated by Comair) love of flying. The inspiration for these ticket counters came from the Boeing 737-800 fleet. Aircraft elements were singled out and made into design focal points.
At select airports, customers visiting the ticket counters can marvel up close and personal at the Boeing engine mounted to the wall.
Walls are lined with custom-designed wallpaper inspired by the flight path which contains the radar map and landing strip, specific to each airport location. The drawers behind the counters are not your usual credenzas but rather likened to Comair’s galley catering trolleys used by cabin crew onboard.
The ceiling is painted blue with cloud-lights to give staff the feeling of working outside.
Even the snapper frames which hold information and policies are designed to look like windows of an aircraft.
The design of the counters was conceptualised by kulula and British Airways’ in-house marketing and design department since they know the brands best, and then brought to life by Tungsten, with all the elements manufactured locally.
Steve Marsden, Managing Director for Tungsten says, “Working with brands with such clear brand identities and an evident passion for what they do made it easy to implement an innovative structural solution that accurately portrays the brands’ image.”
Erik Venter, CEO of Comair, officially opened the new customer service area at O.R. Tambo Airport and staff surprised customers and onlookers with an impromptu Harlem Shake.
The ticket counters at Lanseria, Cape Town International, George, Port Elizabeth, East London and King Shaka airports will be upgraded over the next two months.